UX DESIGNER / RESEARCHER / STRATEGIST
Hi there!
I'm Sumita, a UX Designer, Researcher, and Strategist with a passion for turning human insights into better digital experiences.
PORTFOLIO - 2026
GOOGLE
DYNOJET
DANNER FOOTWEAR
GLDN JEWELRY
FULLY (HERMAN MILLER KNOLL)
FEDEX
01 / SELECTED WORK
A selection of perspectives.

DISCOUNT HYDRAULIC HOSE
[CATEGORY] / [DISCIPLINE]
Discount Hydraulic Hose Strategic Audit
Leading UX research and strategic roadmapping for Discount Hydraulic Hose.
MEOWMEOWTWEET


[CATEGORY] / [DISCIPLINE]
MeowMeowTweet Proposed Testing Roadmap
Strategic vision and design of a proposed A/B testing roadmap for MeowMeowTweet.

SOCIAL ADS AND PODCAST GROWTH
[CATEGORY] / [DISCIPLINE]
Leveraging Social Ads for Podcast Growth Study
A research study on podcast discovery, trust, and ad effectiveness featuring SUP Podcast.
[PROJECT IMAGE 04]
[CATEGORY] / [DISCIPLINE]
[Project title 04]
[A short description of the challenge, your contribution, and the outcome.]
02 / ABOUT
I'm Sumita, a UX Designer and pop culture enthusiast.
I'm Sumita (sue-me-tah), a UX Designer, Researcher, and Strategist with a background in technology and human-centered design. I bring a unique blend of technical knowledge and strategic vision to every project.
I hold a Bachelor's in Computer Science from Northeastern University and a Master's of Information in Human-Computer Interaction and User Experience Design from Drexel University.
Over the last decade-plus, I've immersed myself in user experience, moving from web developer to a strategic thinker with a passion for human-centered design. My approach is rooted in a deep understanding of user needs and behaviors, ensuring that every design decision serves a purpose. From wireframes to user personas, I thrive on the intricacies that transform a digital experience into a human-centered journey.
UX DESIGN / UX RESEARCH / UX STRATEGY
03 / TESTIMONIALS
Words from collaborators.
"If your team needs someone with eight limbs who can do ten things at once and never break a sweat, hire Sumita.
Not only is she capable of doing the work of many, she keeps the vibes high. Her peers nominated her for several awards, and among the nomination memos the word "fun" showed up a statistically significant amount."
Natalie Thomas
UX DIRECTOR, THE GOOD
Katy Solovewicz
LEAD DEVELOPER, THE GOOD
“Sumita is passionate about user experience, and always seeks to uncover the “why” behind a dev ask for full context and understanding. She is an excellent communicator, and has presented at several Portland tech meetups and within Instrument.”
Allyson D.
TECHNICAL DIRECTOR, INSTRUMENT
© [2026] [Sumita Paulson] — UX Design, Research & Strategy